Seeing through the Plant Walls at Rivian

Plant ramp-ups naturally relate to a surge of activity on the production floor.

While the factory undergoing the change will have full visibility of the heightened work on its floor, its suppliers and customers will benefit from having similar optics to temper expectations on-demand and delivery.

Even competitors would want to have such information to retain their edge on the industry.

The Rivian Example

Foot-traffic data compiled by Orbital Insight’s GO on Rivian shows a natural leap in activity at the plant of the startup electric truck manufacturer after it was awarded a deal to build 100,000 delivery vehicles exclusively for Amazon beginning from 2021.

Staying Ahead Of The Competition

GO’s real-time data enables Rivian’s supply chain customers and suppliers to stay ahead of the company’s growth. By studying the foot-traffic at their plants, both upstream and downstream supply chain stakeholders can expand or wind down their own production capacity accordingly.

Despite Detroit seeing better days since the financial crisis, the auto industry is still far from its pre-crisis heyday. Dealerships, body-parts shops and end-customers constantly strive to keep inventories low to adjust accordingly for prioritization of jobs and sourcing of materials. Any indications that it won’t be business-as-usual will prompt the supply chain to find alternatives that can alleviate its pain point. GO’s foot-traffic data provides constant alerts to industry on how both customers and competitors are faring in any particular sector.

With GM being the industry leader in the large SUV and truck segment, rivals such as Ford, Toyota and the rest are constantly monitoring its inventory and operations to time their own rollouts and pricing. Using GO’s geospatial-driven data to keep abreast of GM dealerships give its competitors the advantage of fine-tuning their own promotions and pricing.

GO utilizes object detection and activity-based intelligence to facilitate better policy, safety, environmental and investment decision making. For more information on gaining activity-based insights using GO, please reach out to support@orbitalinsight.com