Popeyes Digital Marketing: Connecting the Clicks to Brick

Have you tried Popeyes new chicken sandwich yet? Launched in August, the latest product was all the rage: serving New Orleans style fried chicken on a delicious buttery toasted brioche bun. At first, the launch was successful, that is until their supply ran out. Earlier in September, one customer was infamously upset, pulling out a gun and demanding one anyway.

With as little as 10 minutes of investigative work, Orbital Insight was able to pull up information on Popeyes sales trends. Orbital Insight’s GO platform showed a spike in foot traffic at Popeyes restaurants the month after launch, followed by a steep return to the status quo. Clearly their marketing efforts had a positive impact, but what’s even more interesting is that Chick-fil-A also showed a similar trend.

Above: Traffic peaked around Aug 20th and subsequently fell for both Popeyes and Chick-fil-A.

So what happened? With all the media coverage and Chick-fil-A going tête-à-tête with Popeyes on the Twittersphere, it seems that everyone was craving chicken sandwiches.

If you’d like to continue to keep a pulse on sandwich supplies at Popeyes v. Chick-fil-A, you can use Orbital Insight GO, to do a competitor analysis of restaurant traffic across whichever locations and the time period you want.

Above: Orbital Insight GO monitors Chick-fil-A and Popeyes areas of interest.

Want to know more about how you can use GO to bridge the gap between digital and online consumer trends? Contact us at orbitalinsight.com.

Orbital Insight’s mission is to help the world understand what is happening on and to the Earth. Through multiple sources of geospatial and proprietary AI, we deliver a 360 degree view into the physical world at the speed of change in an approachable and versatile platform designed to answer your specific questions.

To ask your first question with Orbital Insight GO, email sales@orbitalinsight.com.

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