GO Consumer

Understand customer traffic trends and manufacturing progress across the consumer industry

Mitigate asset risk and gain unprecedented transparency into consumer staples and discretionary industries by monitoring the latest foot traffic across 300,000 U.S. retail locations. Orbital Insight illuminates supply chain operations in near real-time across global manufacturing operations of consumer goods.

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Gain a real-time pulse on consumer trends

Orbital Insight helps traders, analysts and corporates generate novel insights ahead of official sources and analyst estimates. With Orbital Insight, investors have a decisive edge by shining a light on global consumer supply chains allowing for real-time risk detection and opportunity spotting.


Understand advanced consumer traffic trends for over 120 publicly traded retailers, grocers, restaurants, auto parts, department stores and more. Orbital Insight leverages artificial intelligence and satellite imagery covering over 300,000 locations to track activity at more than 90% of U.S. retail market capitalization and $1 trillion in annual brick-and-mortar revenue. With GO Consumer, investors benefit from:

  • Objectivity – Orbital Insight applies a single methodology to quantify and compare traffic trends across peers and subsector baskets.
  • Transparency – Easily identify consumer traffic accelerations and decelerations as they occur. Orbital Insight makes it easy to understand brick-and-mortar performance versus comparable metrics with 6 years of historical data.
  • Timeliness – Track consumer activity as it occurs. Orbital Insight empowers customers with a significant time advantage versus those reliant on quarterly earnings data and analyst reports.

Auto Manufacturing

Gain complete transparency across automotive original equipment manufacturer (OEM) supply chains. Orbital Insight monitors 12 U.S. domestic auto manufacturers, delivering a daily pulse on production trends and plant disruptions in near real-time. Subscribers benefit from highly accurate production estimates, supply chain risk analysis and a macro view of domestic manufacturing health. Using geolocation technology, Orbital Insight subscribers benefit from:

  • Daily Production Estimates – Accurately measure how many automobiles will be assembled with a significant time advantage versus those reliant on company reporting and government statistics for better informed financial modeling.
  • Supply Chain Monitoring – Gain unprecedented transparency into supply chains and manufacturing operations. Orbital Insight delivers crucial information to detect plant disruptions and restarts in near real-time and benchmark operational efficiencies amongst peers.
  • Macro Analysis – Analyze the entire U.S. auto industry with one single empirical methodology across each assembly plant. Orbital Insight’s monitoring capabilities accurately forecast total production ahead of DAUPSA reporting, giving subscribers a significant advantage.

Above: When Tesla production numbers missed Q1 2019 estimates, Orbital Insight had known for weeks

Gain Insight Ahead of Official Reports

GO Consumer gives subscribers a high-level view for industry analysis, with the ability to zoom into sector, subsector and ticker for peer benchmarking and performance comparisons.

Through data science and normalization, Orbital Insight translates raw optical satellite imagery along with millions of GPS signals into actionable intelligence, delivered daily to our clients, providing a significant time advantage versus those reliant on company reporting and lagged sources of market intelligence.

Above: When Kirkland’s reported a 10.7% decline in same-store sales during their quarterly earnings call, our customers already knew

Case Study: Forecasting Total U.S. Auto Assembly

The DAUPSA total assembly numbers provide a significant indicator into U.S. economic health, however, they are published with a two month delay. Orbital Insight can accurately monitor total U.S. auto assembly and report on monthly changes ahead of government data, with the ability to zoom into plant activity by brand and model. (click the image to view it larger)

Above: Orbital Insight accurately reports auto assembly trends three months ahead of government data


  • Auto Manufacturers

    General Motors
    Fiat Chrysler Automobiles

  • Auto Parts
    Advanced Auto Parts (AAP)
    AutoZone (AZO)
    Genuine Parts Company (GPC)
    LKQ Corp (LKQ)
    Monro Muffler Brake, Inc. (MNRO)
    OReilly Autoparts (ORLY)
    The Pep Boys (PBY)
  • Apparel
    Ascena Retail Group (ASNA)
    Burlington Coat Factory (BURL)
    Caleres (CAL)
    Cato Corporation (CATO)
    Chicos FAS (CHS)
    Citi Trends (CTRN)
    Designer Shoe Warehouse (DSW)
    Destination Maternity (DEST)
    Destination XL Group (DXLG)
    Dillard’s, Inc. (DDS)
    Ross Stores (ROST)
    Shoe Carnival, Inc. (SCVL)
    Stage Stores Inc. (SSI)
    Stein Mart, Inc. (SMRT)
    The Children’s Place (PLCE)
  • Department Stores
    Hudson’s Bay (HBC)
    JC Penney (JCP)
    Kohl’s (KSS)
    Macy’s, Inc. (M)
    Nordstrom, Inc. (JWN)
    Sears (SHLD)
    TJ Maxx (TJX)
  • Restaurants
    Biglari Holdings (BH)
    BJs Restaurant (BJRI)
    Bloomin Brands (BLMN)
    Bob Evans Restaurants (BOBE)
    Brinker International (EAT)
    Buffalo Wild Wings, Inc. (BWLD)
    Carrols Restaurants (TAST)
    Caseys General Store (CASY)
    Cheesecake Factory (CAKE)
    Chipotle Mexican Grill, Inc. (CMG)
    Cracker Barrel (CBRL)
    Darden Restaurants (DRI)
    Dennys (DENN)
    DineEquity (DIN)
    Dunkin Brands Group (DNKN)
    El Pollo Loco (LOCO)
    Famous Daves (DAVE)
    Jack in the Box (JACK)
    Jamba Juice (JMBA)
    Lubys (LUB)
    Noodles & Co. (NDLS)
    Panera Bread (PNRA)
    Popeyes (PLKI)
    Red Robin (RRGB)
    Restaurant Brands International (QSR)
    Ruby Tuesday (RT)
    Starbucks Corporation (SBUX)
    Texas Roadhouse Inc. (TXRH)
    Wendys (WEN)
  • Sporting Goods

    Big 5 Sporting Goods Corporation (BGFV)
    Cabela’s (CAB)
    Dicks Sporting Goods (DKS)
    Hibbitt Sports Inc (HIBB)
    Sportsman’s Warehouse (SPWH)

  • Discount Stores
    Big Lots, Inc. (BIG)
    Costco (COST)
    Dollar General (DG)
    Dollar Tree, Inc. (DLTR)
    Five Below (FIVE)
    Fred’s Discount Stores (FRED)
    Ollie’s Bargain Outlet (OLLI)
    Target (TGT)
    Tuesday Morning Corp. (TUES)
    Walmart (WMT)
  • Grocery Stores
    Delhaize Group (DEG)
    Ingles Market (IMKTA)
    Smart & Final Stores (SFS)
    Sprouts Farmers Market (SFM)
    Supervalu (SVU)
    The Kroger Co. (KR)
    Weis Market (WMK)
    Whole Foods Market, Inc. (WFM)
  • Home Building

    Home Depot (HD)
    Lowe’s (LOW)
    Lumber Liquidators (LL)
    The Sherwin-Williams Company (SHW)

  • Home Furnishings
    Ethan Allen (ETH)
    Haverty Furniture (HVT)
    Kirkland’s (KIRK)
    Mattress Firm Corporation (MFRM)
    Pier 1 Imports, Inc. (PIR)
    Select Comfort Corporation (SCSS)
    Williams-Sonoma, Inc. (WSM)
  • Other
    Aarons (AAN)
    AMC Entertainment Holdings (AMC)
    Autonation (AN)
    Barnes & Noble, Inc. (BKS)
    Bed Bath & Beyond (BBBY)
    Best Buy (BBY)
    Carmike Cinemas (CKEC)
    Chanticleer Holdings (HOTR)
    Cinemark Holdings, Inc (CNK)
    Conns Electronincs (CONN)
    CVS Caremark Corporation (CVS)
    FirstCash (FCFS)
    GameStop (GME)
    Marinemax (HZO)
    Michaels Stores Inc. (MIK)
    Murphy USA (MUSA)
    Natural Grocers (NGVC)
    Office Depot, Inc. (incl. OfficeMax) (ODP)
    Party City (PRTY)
    Penske Auto Group (PAG)
    PetSmart (PETM)
    Regal Entertainment Group (RGC)
    Rent-a-Center (RCII)
    Rite Aid Corporation (RAD)
    Sally Beauty Holdings (SBH)
    Sonic Automotive (SAH)