The Spillover Effect: Popeyes and Chick-Fil-A


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Doc spread chick fil a

The new Popeye's Chicken Sandwich digital marketing campaign went viral and made headlines as the chain was unable to meet customer demand. While Popeyes' marketing department may have visibility into the ad campaigns effectiveness, Orbital Insight was able to connect the clicks to bricks and understand how many people came for the new sandwich and its impact on competitors.