Who needs our help?
The speed at which information travels in today’s world has made us increasingly sophisticated consumers of information. Orbital Insight strives to meet this demand by analyzing traffic patterns at retailers that can change rapidly on a national level with the release of a new product, line, or sale. Orbital Insight’s US Retail Traffic Indices provides crucial intelligence to help fundamental and quantitative investors alike drive idea generation and monitor trends with daily updates of traffic at the retailers they care most about.
Monitor micro traffic trends in real time
Receive daily traffic updates for specific retailers to glean insights about the impacts of company-specific and macro-level events on car traffic.
Construct custom indices based upon sector store type, region, etc., to catch inflections in micro, sector and macro trends and analyze traffic with a new lens.
Retail data is delivered directly to customers through either a web portal or API within 24-hours of an image being taken.
Bottom-up macro indicators provide wide ranging possibilities for investors and economists
Orbital Insight’s US Retail Traffic Index examines traffic at Orbital Insight’s universe of retailers to provide a macro-level snapshot of US consumer health.
Nationwide, or breakdown by region, mall type or REIT allow clients to examine traffic at the US’ 8,000 largest malls in the form most relevant to them.
A rich history of data allows Orbital Insight to use best-in-class data science to provide enhanced datasets to its customers
Orbital Insight has catalogued one million parking lot images, four trillion pixels, and 700 million cars across six years’ worth of imagery.
Observed car counts are normalized on a daily basis by time of day and store locations to create daily mean observations for each tracked retail chain’s traffic and generate short- and long-term trends.
US Retail Traffic Products – Available Datasets
US Micro Retail Traffic – Quantifying retail traffic patterns in parking lots of over 90 major retailers as a proxy for micro-level traffic
Existing Coverage: AAP, AZO, BBBY, BBY, BGFV, BIG, BKS, BONT, BURL, BWLD, CAB, CMG, CONN, COST, CVS, DDS, DG, DKS, DLTR, DSW, ETH, FIVE, HD, HKFI, JCP, JWN, KIRK, KR, KSS, LL, LOW, M, MFRM, MIK, MNRO, MW, PBY, PETM, PIR, PLCE, PNRA, RAD, ROST, RSH, SBUX, SCVL, SHLD, SHW, SMRT, SPLS, SSI, TGT, TJX, TSCO, TUES, ULTA, WAG, WFM, WMT, WSM
New Coverage: AN, BH, BLMN, BOBE, CAKE, CASY, CATO, CTRN, DAVE, DEG, DENN, DRI, DXLG, EAT, FIVE, FRED, HGG, HIBB, HVT, IMKTA, JACK, JMBA, KMX, LUB, MIK, ODP, ORLY, PLCE, PLKI, RRGB, RT, SONC, SVU, TAST, TXRH, VSI, WEN, WMK
Thematic Sector Rollups: Auto Parts, Books, Department and Apparel, Discount, Electronics, Fast Casual Restaurants, Grocery, Home, Pharmacy, Sporting Goods, Super Stores
US Retail Traffic Index (US Macro Retail Traffic) – Measuring nationwide retail traffic at over 100,000 parking lots.
Nationwide, Regional and Divisional segmentations available
US Mall Traffic – Gauging retail traffic at the US’s largest malls
Geographical: Nationwide, Census Divisional, Census Regional
REIT-Specific: CBL, DDR, KIM, MAC, REG, WRI, SKT, TCO, GGP, SPG, FRT
Mall Type: Community Center, Entertainment Center, Lifestyle/Specialty Center, Power Center, Regional Center, Super Regional Center, Value Retail Center
Mall Operator: Upon request
By Anchor Store: Upon request