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- Quantifying the Consumer Balance Sheet | Digital Intelligence Strategy, RBC Capital Markets Report
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Quantifying the Consumer Balance Sheet | Digital Intelligence Strategy, RBC Capital Markets Report
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Nowcasting the Consumer’s Propensity to Spend | From the Report: Based on their alternative data model using Geospatial Intelligence from Orbital’s GO platform, the RBC Capital Markets team measured real-time foot traffic through US shopping centers to find a positive correlation between the changes in foot traffic and retail sales. Download the report now to learn how they "nowcast" retail sales before they happen, rather than forecast.